Over the years, I have done lots of online reasearch on the best practices for Marketing and I have been lucky enough to come across lots of ideas and links that would be great to consolidate into one area.
In addition to using this as a way to highlight what is interesting out there in the Marketing world, I am also interested in occaisionally discussing other business things like: cool accessories for the office, women in business, green practices in the work environment, etc.
Subjects that really interest me in Marketing field include:
+ Ovearall Online Marketing Programs
+ Search Engine Optimization+ Viral Marketing
+ Effectiveness of all ranges of marketing tactics
+ The psychology of marketing:
customer online experiences, universal body language communications, strategic language use to influence effective marketing
My background:
I am located in the South Bay in Northern California and have a BA in Business Administration with a concentration in Marketing, but would like to pursue getting my MBA.
Recent Activity
For the last 3 years I have been consulting three major Fortune 500 companies (FedEx, Symantec and HP (HPShopping.com)
~ I have provided such services as project management for global scale partner store experiences
~ Launched over 200+ skus and managed inventory merchandised and marketed these products through their full lifecycles
~ Generated a National Online Marketing program using the best practices out there
~ Worked with vendors to generate online sales tools, flash demos and developer tools
~ Acted as product evangelist to in communications and training for sales teams and call centers agents
~ Investigated sales inhibitors and generated a plan of action to counter internal and external objections
This blog will allow me a forum to keep a thumb on the latest trends in marketing and continue to increase my knowledge base, as I am always happiest when I am learning something new!
Also I am always open to hearing about new marketing tactics or strategies, that are groundbreaking, cool and innovative. So please feel free to share.
Lets get started!
May the Best Marketer Win!
Holly Hansen
1 comment:
Great post!!! Its amazing, Really your information is rocking!Well just want to share with you there is one interesting site, i came through while surfing on the internet which gives ultimate tips & techniques on online marketing...hope you may find it useful.For more info visit "Marketing Magic"
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