As we all know, the online environment is changing every nano-second, and so are the terms and abbreviations used on it. So how do we keep up? Try using an online jargon dictionary.
One of my favorite sites is netlingo.
Using an online dictionary will help you keep up to speed with your generation X and Y, and how they are commicating on the web, which will allow you to speak in their language in your content and messaging to them.
In the case of netlingo, they cover a wide range of areas and terms (and I have included examples of each below):
Texting Abbrevations (good for online chat or texting) -
2G2B4G -Too Good To Be Forgotten
ASLMH - Age/Sex/Location/Music/Hobbies
BTDTGTS -Been There, Done That, Got The T-shirt
GIWIST -Gee, I Wish I'd Said That
Smileys (good for online chat or texting)-
:-{ - Angry
:-.) - Cindy Crawford
%) - Confused
>:-l - Klingon
Online jargon -
Angry garden salad - Slang for a poorly designed Web site graphical user interface (GUI) with incorrect code behind it (so that if you click on one thing it launches another).
Cappuccino cowboy or cowgirl - A nickname for a person who just has to have a Starbucks coffee or other type of roadie on the way to work. It refers to men and women (cappuccino cowgirls) who live in the suburbs and commute to the city each day to work in the industry.
Siliconia -Nicknames for cities and areas with a heavy concentration of high-tech firms. "Siliconia" began as appropriations of names beginning with "Silicon" in areas outside of Silicon Valley; the names are meant to capture something unique about the area's regional character.
Online Business Terms -
Backlink (incoming link) - One of the most important and challenging factors in promoting your website is encouraging other Web sites to link to yours. The more sites that link to yours, especially if they have similar or related content, the more of an "authority" you become in the eyes of the search engines.
Chortal - Known primarily as a Chinese portal , the largest "chortal" is Sina, created by CEO Wang Zhidong
Collaborative Filtering - The process by which a software program sifts through user profiles or usage patterns and makes recommendations based on purchasing habits. For example, if you go to a Web site looking for a book on vegetarian cooking, and you click on the profile of that book, collaborative filtering technology kicks in and recommends a list of similar books....(though many see it as a cross between capitalism and big brother).
Online marketing -
1% rule - An emerging rule of thumb that suggests that if you get a group of 100 people online, then one will create content , ten will interact with it (commenting or offering improvements) and the other 89 will just view it (also known as lurking). Earlier metrics garnered from online community sites suggested that about 80% of content was produced by 20% of the users, but the growing data due to social networking sites and blogs creates a different picture. The lesson? A website that demands too much interaction and content generation from users will see nine out of ten people just pass by.
Coolhunting (aka innovation scouts) -A market research technique in which a researcher goes out into the real world to see "what's cool" among the younger generation (Generation Y). A person who knows how to unearth new ideas and spot trends before others do is known as an "innovation scout."
CPA - aka -Cost per action -An online advertising payment model in which the publisher is only paid when a user takes a desired action (such as filling out a form or making a purchase).
White Hat - "White hat" search engine optimization seeks to work with the search engines' strengths, rather than their weaknesses. By creating valid HTML code, well-written and keyword-rich content, and a carefully organized website, white hat SEO specialist seek to create the kind of site that search engines are looking for. White hat SEO is more difficult to pursue because it relies on many "soft" factors (such as high quality content, effective site organization, building strong link relationships, regular blogging, etc.).
Also on netlingo you can find terms for Net hardware, Net software, Net technology, Net programming, Net organizations and other technical terms.
So don't be surprised one day if you see in high schools and universities, kids taking online language classes instead of french or Spanish! ;-) LOL - TTYL
Links to some additional online term dictionaries you may want to also look at:
Webopedia -http://www.webopedia.com/
Internet Marketing Dictionary - http://www.marketingterms.com/dictionary/
Wednesday, October 10, 2007
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