Fun Viral campaign - 'The Office' TV Show

When I was looking at my gmail I saw this google ad word link showed up in the top navigation area which was link to a "Dunder and Mifflin" press release . This press release was for a promotion to VP of one of their "employees". I did a double take, as I realized the name of the company was the one where the TV show, 'The Office', takes place.

For those of you who are not familiar with the TV show, 'The Office', it is about this paper supplies company named "Dunder and Mifflin", and the quirky team of people that work there.

When you clicked on the link it takes you to the press release page with the announcement of the promotion of one of the characters on the show to VP at Dunder and Mifflin. Once there you can browse through the entire "corporate" site, and even go into the company's intranet site.
With references to the cast of characters on the show through out, those familar with the show, will get a big kick out of it. One option on the intranet site is to generate your own ad you can post on your blog or website to promote Dunder and Mifflin.

Overall this is a great campaign to keep the existing viewers happy, and also a great way to bring back viewers who have stopped watching.

The "intranet site "also acts as a viewer forum and social networking about the show. They can build and personalize their own page, with favorites, post photos, design and share what their desk looks like, and more. Forum participants are challenged to accomplish different tasks each week. Everyone who has a profile on the site can compete and get ranked according to how well they did. The intranet site is highly interactive and with clear call to actions to take viral actions to promote the show and the website.

The campaign viral goals appear to be:
+ Provide an interactive personalized social forum to encourage people to keep talk about the show
+ Encourage loyal viewers to use their word of mouth to drive awareness of the show and the sites
+ Increase web traffic and time spent on site
+ Support and encourage loyalty of TV show viewership

I think this is a fun viral campaign for The Office!
Of course maybe I am biased because I really like the TV show.

Great site to check out for its viral tactics!