I always love finding great online ad campaigns, and in my browsing the web I found this award winning mircrosite generated by an ad agency I admire a lot, Avenue A Razorfish.
This is the perfect website for the virtual holiday gift giving season. On this microsite, you click on an unopened wrap present to reveal your virtual gift. Once you see the gift you can either save it as a wallpaper, re-gift it (send it onto a friend for them to open) or pick a new one.
I am openly admitting I had a lot of fun clicking on present after present. I even found some that I forwarded onto friends because they either fit their personality perfectly or they were just hilarious.
Each present comes with some silly message, and "gifts" range from a beer stein gun (??) to a rubber ducky, action figures, and even food.
Overall a very nice online viral campaign! And if the time I spend clicking through hundreds of gifts and forwarding to my friends, also a very successful one too!
Hope you enjoy as much as I have!
Friday, October 19, 2007
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